Picture Perfect

Nikon had a non-operational prototype of their latest DSLR camera. Using this with supplied photography, we created an infomercial that highlighted the camera’s advanced features including its unique flip screen.

Nikon-wireframe

How we did it

Following the creation of a storyboard and animatics, we made a highly detailed data model of the camera based on photographs of the prototype.

Photoreal renders were composited and tracked in 3-D text overlays to allow for language variations in different markets.





nikon