Picture Perfect

Nikon had a non-operational prototype of their latest DSLR camera. Using this with supplied photography, we created an infomercial that highlighted the camera’s advanced features including its unique flip screen.


How we did it

Following the creation of a storyboard and animatics, we made a highly detailed data model of the camera based on photographs of the prototype.

Photoreal renders were composited and tracked in 3-D text overlays to allow for language variations in different markets.